
Mahindra Rebrands Mahindra BE 6e SUV Amid IndiGo's Trademark Battle Over '6E' : Check for In-Depth Look
December 8, 2024
Mahindra & Mahindra rebranded its electric SUV "BE 6e" to "BE 6" after IndiGo Airlines claimed trademark infringement over the use of "6E," a core part of its branding. The dispute underscores the complexities of intellectual property in a competitive marketplace, especially when branding crosses industries.